Industry generalists with a passion for complex markets.
We work across industries and take on hard projects. Below are selected examples of completed work. If your market is not listed, start a project with us.
Financial Services
P&C carrier strategy and distribution.
Segment. Property and casualty insurance.
- Insurance
- Distribution
A market study of competitive dynamics among property and casualty carriers, including product strategy and distribution channel shifts. Perspectives came from former senior insurance leaders close to those decisions.
Healthcare
Health savings and benefits platform dynamics.
Segment. Consumer-directed health benefits.
- Benefits
- Market scan
Research on how the consumer-directed benefits market is evolving, including buying criteria, competition, and product implications. Perspectives came from customers, brokers, plans, and adjacent platform operators.
Industrials
How buyers select engineering firms.
Segment. Engineering services procurement.
- Professional services
- Public procurement
Research on how public agencies and private owners choose engineering firms for survey, project controls, planning, water resources, and architecture scopes. Perspectives came from capital projects and facilities leaders who run those selections.
Industrials
Ironworker and cold saw equipment markets.
Segment. Metal fabrication equipment channels.
- Equipment channels
- Fabrication
Research on buying and distribution patterns for metal working equipment such as ironworkers and cold saws. Perspectives came from equipment dealers, welding supply channels, fabrication shops, and related trade installers.
Industrials
Mechanical contractor selection for plant work.
Segment. Mechanical contracting for industrial plants.
- Contractor selection
- Plant construction
Research on how industrial owners and general contractors select mechanical subcontractors for plant construction and retrofit work. Perspectives came from facilities and contracting leaders who make those awards.
Industrials
Site prep for electric utility infrastructure.
Segment. Utility civil and site preparation.
- Utilities
- Civil procurement
A study of how utilities procure site preparation and land grading for grid infrastructure. Perspectives came from capital projects and construction leaders involved in civil scopes on transmission and distribution work.
Media & Entertainment
Distributed gaming market dynamics
Segment. Video gaming terminals
- Gaming
- Regulation
A market study of distributed gaming, including competitive dynamics, regulation, and establishment partner preferences. Perspectives came from gaming operators, manufacturers, and industry specialists.
Media & Entertainment
How film and television productions take shape
Segment. Professional film and television production
- Production
- Market scan
Research on how professional film and television productions decide where and how projects are executed, including the roles of studios, producers, and service providers. Perspectives came from production leaders, studio operators, and equipment and services specialists.
Media & Entertainment
Magazine and media operating benchmarks
Segment. Magazine publishing and digital media
- Publishing
- Go-to-market
Research on operating benchmarks, best practices, and go-to-market approaches in magazine publishing and adjacent media. Perspectives came from publishing, audience development, and media business leaders.
Media & Entertainment
Retail visual merchandising services
Segment. Retail display and merchandising services
- Merchandising
- Operating models
A study of competitive positioning, operating models, and customer preferences in retail merchandising services. Perspectives came from merchandising providers involved in commercial strategy and account management.
Technology
Broadcast production workflow software
Segment. News and sports production systems
- Broadcasting
- Software selection
Research on the value proposition and selection of production workflow and content management software for broadcasters. Perspectives came from broadcaster users and software industry executives.
Technology
Prediction markets and sports betting adoption
Segment. Prediction market platforms
- Adoption
- Sports betting
A market study of prediction market adoption and its potential effects on sportsbook use. Perspectives came from prediction market platform leaders and sports betting industry executives.
Technology
Enterprise software for food distributors
Segment. Food distribution enterprise software
- Enterprise software
- Distribution
Research on the enterprise resource planning software landscape serving food distributors. Perspectives came from software providers and a customer technology leader.
Financial Services
Fixed annuity market dynamics
Segment. Retirement income and annuity distribution
- Annuities
- Distribution
A study of fixed annuity market dynamics, including advisor-led distribution, customer acquisition, and sensitivity to interest rates. Perspectives came from retirement advisors and insurance carrier and distribution leaders.
Financial Services
How institutions select core banking software
Segment. Core banking systems
- Banking technology
- Software selection
Research on purchasing decisions for core banking software at financial institutions. Perspectives came from banking technology decision makers and a software provider.
Industrials
Approval pathways for road construction materials
Segment. Concrete and asphalt product approvals
- Road materials
- Public procurement
Research on how transportation agencies specify approved products for concrete and asphalt road construction. Perspectives came from engineering, materials, and construction professionals.
Industrials
Sales incentives in specialty chemical distribution
Segment. Specialty chemical distribution
- Sales compensation
- Incentives
Research on sales compensation in specialty chemical distribution, including fixed and variable pay and incentives for growth. Perspectives came from distribution executives and sales compensation specialists.
Industrials
Waste services for residential properties
Segment. Valet trash and bulk waste services
- Waste services
- Property management
Research on valet trash and bulk waste services for residential properties. Perspectives came from property management buyers and waste services operators.
Consumer & Retail
The branded-title vehicle value chain
Segment. Salvage and branded-title auto retail
- Auto retail
- Value chain
A study of how salvage vehicles move through auctions, rebuilding, and retail, including sourcing decisions and rebuild feasibility. Perspectives came from participants in the rebuilding and auction ecosystem and auto retail operators.
Consumer & Retail
Operating models for liquidation auctions
Segment. Liquidation goods auction operations
- Auctions
- Operating models
Research on the operating requirements for liquidation goods auctions, including inventory, facilities, labor, and customer pickup. Perspectives came from auction and liquidation business leaders with financial and operational responsibilities.
Consumer & Retail
Food and beverage contract manufacturing
Segment. Food and beverage manufacturing services
- Contract manufacturing
- Supply chain
Research on the services food and beverage contract manufacturers provide and how they organize supply chain and procurement activities. Perspectives came from supply chain leaders and a supply chain consultant.
Consumer & Retail
Processed protein market dynamics
Segment. Processed meat and protein products
- Food production
- Sourcing
A market study of processed protein products, including cooked and raw meat categories. Perspectives came from suppliers and a customer sourcing leader.
Healthcare
Decision drivers in allergy immunotherapy
Segment. Allergy immunotherapy services
- Immunotherapy
- Care delivery
Research on decision drivers and unmet needs in allergy immunotherapy, including potential service and support models. Perspectives came from allergy specialists and physicians in ear, nose, and throat care.
Healthcare
Clinical trial patient recruitment services
Segment. Clinical trial recruitment providers
- Clinical trials
- Patient recruitment
Research on providers supporting patient recruitment for clinical trials. Perspectives came from clinical operations and recruitment technology professionals.
Healthcare
Veterinary services for performance horses
Segment. Equine veterinary care
- Veterinary services
- Specialist care
A study of veterinary services for performance horses, including care delivery, competition, and referral patterns. Perspectives came from an equine veterinarian and an equine industry association leader.
Professional Services
Commercial diligence and value creation services
Segment. Private capital advisory services
- Due diligence
- Value creation
Research on commercial due diligence and value creation services used by private capital investors. Perspectives came from investment professionals and an operations leader at private equity firms.
Energy & Utilities
EV charging and energy efficiency markets
Segment. Charging infrastructure and energy efficiency
- EV charging
- Energy efficiency
Research on market risks, funding, and incentive dynamics in EV charging and energy efficiency. Perspectives came from energy, sustainability, and renewable project development professionals.
Education
Supplemental curriculum buying decisions
Segment. K-12 supplemental learning materials
- Curriculum
- School procurement
A market study of supplemental curriculum used by schools and districts, including the competitive landscape and buyer behavior. Perspectives came from a curriculum and instruction leader.